eMysteryShopper was established in 1999 to satisfy a pressing need in the market for online mystery shopping to assess usability and levels of customer experience on websites. High street retailers have always used mystery shopping to gain an impression of their stores from a customer standpoint. In the same vein, we devised eMysteryShopper to review the usability, functionality, supporting logistics and customer service offered by a transactional website.

eMysteryShopper provides an in-depth and structured study of what it’s like to buy from a consumer website, through a unique panel of paid, profiled online surveyors performing comprehensive user surveys via the Internet, smartphone or digital TV.

Surveys cover all aspects of the shopping experience. For online business, this extends from initial reaction to your home page through to browsing, simplicity of selection and placing the order, the shopping basket, order confirmation, delivery (where applicable), after sales service, even returns handling.